2001 Daewoo Nubira

Taillights on CDX wagon, 14-inch wheel cover design and front seat recline adjustment changed from dial to lever.

Daewoo is one of the newest auto manufacturers to enter the U.S. market. Founded in 1997, Daewoo Motor America (DMA) set the goal of establishing a network of consumer-direct, company-owned stores to distribute its cars in America. The initial marketing was done in an unusual way-hiring college students as sales representatives to spread the word of the Korean automaker's arrival. Daewoo began with just 15 company-owned retail stores in September 1998, but now boasts over 475 showrooms throughout the U.S. Strong efforts to increase consumer awareness of the brand in 2000 resulted in a new sales record of 7445 units in September 2000, with a third quarter increase of 151 percent. For 2001, the Nubira compact fits into the Daewoo lineup between the Leganza midsize sedan and the subcompact Lanos.

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