Intro
While the popularity of sport utility vehicles continues, the market hasn't always been this way. Isuzu initially introduced the Amigo in 1989, perhaps a bit before its time. Due to slow sales, the mini sport ute left the American market after ...
While the popularity of sport utility vehicles continues, the market hasn't always been this way. Isuzu initially introduced the Amigo in 1989, perhaps a bit before its time. Due to slow sales, the mini sport ute left the American market after the 1994 model year. Four years later, the SUV market was a whole new ballgame, particularly the mini sport-utility segment. Since these mini sport utes reached such heights of popularity, Isuzu decided it was time to reenter the mini SUV market. The new Amigo featured a longer wheelbase than the previous generation, creating increased interior space and an additional 13 inches of legroom for rear-seat passengers. Virtually everything about the second-generation Amigo—introduced as a 1998 model—was new, with the exception of the name. Ironically, Isuzu decided to reintroduce Amigo with a new name—Rodeo Sport—in an effort to focus buyer perception on Rodeo's strong and durable reputation.
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