Honda Insight

The Insight was Honda’s first hybrid vehicle and returns to the market as a compact 4-door, 5-passenger hatchback that will be more appealing to American families. The original Insight was the first hybrid to market in the U.S. as a lightweight 2-seat subcompact car that lacked passenger and cargo utility. The new Insight is aimed squarely at the popular Toyota Prius and will be the lowest priced hybrid on the market. It uses the next generation of Honda’s Integrated Motor Assist (IMA) technology, which has been improved and strengthened to reduce the cost of the hybrid system.