Introduced as the Geo Prizm in 1989, Prizm became part of the Chevrolet lineup in 1998 after the Geo brand line was discontinued. The Prizm underwent a complete redesign that year, resulting in a sedan that is larger, lighter, safer and more ...
Introduced as the Geo Prizm in 1989, Prizm became part of the Chevrolet lineup in 1998 after the Geo brand line was discontinued. The Prizm underwent a complete redesign that year, resulting in a sedan that is larger, lighter, safer and more powerful than its predecessor. A new body and chassis with improved impact-absorbing crumple zones combines with optional side-impact airbags to offer compact-car buyers a higher level of safety. The Prizm is built by New United Motor Manufacturing Inc. (NUMMI), a General Motors/Toyota joint venture in Fremont, California, and is the mechanical twin of the Toyota Corolla. Nearly three-quarters of Prizm buyers are women, and the automaker says the car's price and dependability are the top reasons buyers choose Chevrolet Prizm.