Volvo began manufacturing passenger cars in Goteborg, Sweden in 1927. In 1955 the company entered the U.S. market. Volvo's first sports car was the P1800, unveiled in 1960. By 1980 over one million vehicles had been exported to the United States. The company was founded on tenets of quality and safety which were of extreme importance, a concept that applies to Volvo cars of today. Volvo is part of Ford's Premier Automotive Group, which includes Aston Martin, Land Rover and Jaguar.
