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Toyota Overview

The Toyota Story
Toyota offers a full line of products for just about every need and lifestyle. The Japanese company started out in 1933 as the automobile department of Toyoda Automatic Loom Works Ltd. In 1937 the Toyota Motor Co. was founded, and by 1947 more than 100,000 vehicles had been produced. The first Toyota arrived in the U.S. in 1957. Today, more than half of the Toyotas sold in America are produced on U.S. soil. The popularity of Toyota products in the U.S. is easy to quantify — in 2007 the company surpassed General Motors as the world’s largest automaker. Toyota markets cars to more than 170 countries and regions through its overseas network.
Browse Toyota's
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Model Description Retail Price Range Expert Rating User Rating
Passenger Cars
2010 Toyota Yaris - Click for Detailed Pricing and Specifications Yaris Toyota's subcompact hatchback and sedan $12,605 - $14,165 7.5 7.7
2010 Toyota Yaris - Click for Detailed Pricing and Specifications Yaris Toyota's subcompact hatchback and sedan $12,605 - $14,165 7.5 7.7
2010 Toyota Corolla - Click for Detailed Pricing and Specifications Corolla Toyota's compact sedan $15,450 - $20,150 8.7 7.8
2010 Toyota Matrix - Click for Detailed Pricing and Specifications Matrix Toyota's compact crossover $16,700 - $22,110 8.4 Not Rated
2010 Toyota Camry - Click for Detailed Pricing and Specifications Camry Toyota's midsize sedan $19,395 - $29,045 9.0 7.9
2010 Toyota Prius - Click for Detailed Pricing and Specifications Prius Toyota's first gas/electric hybrid $22,800 - $28,070 Not Rated 8.4
2010 Toyota Venza - Click for Detailed Pricing and Specifications Venza Toyota's new crossover sedan. $26,275 - $29,550 8.0 8.0
2010 Toyota Avalon - Click for Detailed Pricing and Specifications Avalon Toyota's full-size sedan $27,945 - $35,285 8.0 10.0
Luxury Cars
2010 Toyota Avalon - Click for Detailed Pricing and Specifications Avalon Toyota's full-size sedan $27,945 - $35,285 8.0 10.0
SUVs/Crossovers
2010 Toyota RAV4 - Click for Detailed Pricing and Specifications RAV4 Toyota's compact SUV $21,675 - $27,985 8.4 9.9
2010 Toyota FJ Cruiser - Click for Detailed Pricing and Specifications FJ Cruiser Toyota's off-road SUV $24,180 - $25,770 7.9 9.7
2010 Toyota Highlander - Click for Detailed Pricing and Specifications Highlander Toyota's midsize, car-based SUV $25,855 - $34,670 8.8 8.3
2010 Toyota Venza - Click for Detailed Pricing and Specifications Venza Toyota's new crossover sedan. $26,275 - $29,550 8.0 8.0
2010 Toyota 4Runner - Click for Detailed Pricing and Specifications 4Runner Toyota's midsize sport-utility vehicle $27,500 - $39,800 Not Rated 8.9
2010 Toyota Highlander Hybrid - Click for Detailed Pricing and Specifications Highlander Hybrid Toyota's midsize crossover hybrid SUV $34,900 - $41,220 8.7 Not Rated
2010 Toyota Sequoia - Click for Detailed Pricing and Specifications Sequoia Toyota's full-size SUV $39,030 - $59,405 8.5 8.6
2010 Toyota Land Cruiser - Click for Detailed Pricing and Specifications Land Cruiser Toyota's premium full-size SUV $65,970 Not Rated Not Rated
Vans & Minivans
2010 Toyota Sienna - Click for Detailed Pricing and Specifications Sienna Toyota's minivan $24,540 - $37,865 8.0 9.6
Pickup Trucks
2010 Toyota Tacoma - Click for Detailed Pricing and Specifications Tacoma Toyota's compact pickup $15,345 - $27,250 8.0 9.1
2010 Toyota Tundra - Click for Detailed Pricing and Specifications Tundra Toyota's full-size pickup truck $23,455 - $42,455 9.0 9.2
 
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BB04 - 2/9/2010 6:23:41 PM