Saturn was established as a subsidiary of General Motors in January 1985. The Saturn concept began in 1982 in response to increasing import competition and an adversarial relationship between union and management. From the start, the company had clear aims to earn loyalty through commitment to customers. The first production Saturn came off the assembly line in 1990. The "Different Kind of Company" produces vehicles at its 4.6-million-square-foot manufacturing and assembly site in Spring Hill, Tenn.
