Jeep began as the Willys-Overland Co. in 1908. Created during World War II, the Jeep brand earned its reputation during more than six decades of utility and performance. In 1970 the company became the Jeep division of American Motors, which was then acquired by Chrysler in 1987. Jeep has a long history of producing trucks and SUVs capable of both off- and on-road adventures — mostly off. But the brand has added less-rugged compact SUVs in recent years that some think don’t fit with the rough-and-ready image. Part of the Fiat and government-sponsored bailout of Chrysler, Jeep should continue to thrive thanks to its loyal customers, who crave the fearless, go-anywhere vehicles.
