Acura is the luxury arm of Honda Motor Co. in North America. Technically, Acura is a marketing creation; the brand is sold only in North America, not in Europe or Japan. When Acura first appeared on the scene in 1986 it was a two-car show: the Legend sedan, which was the first true Japanese luxury car sold in America, and the Integra sport coupe and sedan. Today Acura’s overall commitment to value and performance has made it one of the best-selling luxury import nameplates in the United States. Acura’s primary competitors are Lexus and Infiniti, but it can also compete with Europe’s best.
